Earned Media Strategy & Placement

This is the foundation.

I develop and place stories that belong in the market conversation, because they’re timely, relevant, and grounded in real context.

Includes

• Narrative and angle development

• Reporter targeting and engagement

• Pitching and placement

• Ongoing media counsel

Measured by

• Outlet quality and relevance

• Message pull-through

• Executive authority and repeat quoting

Founder & Executive Positioning

Reporters quote people they trust. Buyers follow leaders they respect.

I work directly with founders and executives to shape a clear, credible external voice that reporters come back to again and again.

Includes

• POV and narrative architecture

• Media prep and briefing

• Executive thought leadership

Measured by

• Narrative ownership

• Consistency across coverage

• Trust and recognition

Strategic Counsel

Some moments require judgment more than output.

I provide senior-level counsel during launches, inflection points, and high-visibility situations where narrative control matters most.

Measured by

• Clarity

• Speed

• Control

Owned Content & Amplification

Earned media shouldn’t fade after the headline.

I turn earned credibility into owned proof that strengthens your website, sales conversations, investor story, and leadership presence.

Includes

• Bylines and POV content

• Coverage reuse and reinforcement

• Messaging across owned channels

Measured by

• Reuse and engagement

• Sales enablement value

• Conversion support